CASE STUDY / Bedding Co.

How Bedding Co. Grew Email Revenue 165% by Rebuilding From the Ground Up

Bedding Co. is a home textiles brand whose email program was stuck on autopilot: one-size-fits-all flows, no segmentation, and a shrinking list. Accent Studio audited, rebuilt, and optimized the full lifecycle program flow by flow, layering in SMS along the way, to turn a flat email channel into one of the brand's strongest revenue drivers.

+165%

Revenue growth, same 91-day window YoY

+118%

Revenue per recipient

+135%

Conversion rate

Client

Bedding Co.

Industry

Homewares: bedding & linens

Accent Studio's Role

Flow Audit
Flow Architecture
Copywriting
SMS Integration

Package

Klaviyo Monthly Management with Customizefd Consulting Focus

Timeframe

January - August 2026

Website

beddingco.com.a u/

Flows Built & Reworked

THE CHALLENGE

Email flows in need of repair

One-size-fits-all messaging

Legacy flows had no segmentation- every customer got the same experience regardless of behavior or purchase history.

Low repeat purchase rate

A large share of customers bought once and never returned. Their email flows weren't nurturing loyalty.

Broken flow architecture

The abandoned cart flow had no purchaser segmentation, browse abandonment was declining, and post-purchase emails were generating almost no revenue. This needed a full structural rebuild and custom consultation with their team to make it happe

THE GOALS

Flow by flow

GOAL #1

Audit and rebuild the core flows from the ground up, starting with the highest-impact revenue generating flows.

GOAL #2

Replace one-size-fits-all messaging with segmentation based on real customer behavior and purchase history.

GOAL #3

Layer SMS into every flow as it goes live, adding timely touchpoints alongside email.

THE APPROACH

Holistic, flow-by-flow rebuild

Welcome Flow

Rebuilt with a high-converting multi-step sequence to set brand expectations and drive first-purchase confidence.

Abandoned Checkout Flow

replaced a single unsegmented flow with four targeted variants split by behavior (added to cart vs. checkout started) and purchase history (past purchasers vs. non-purchasers).

Browse Abandonment

rebuilt and segmented by purchaser vs. non-purchaser behavior.

Post-Purchase Flow + Instant Upsell

Rebuilt to convert the programme's strongest open rates into actual revenue.

Win-Back Flow

Built to re-engage lapsed subscribers and protect list deliverability.

SMS Integration

Rolled out across every flow to add timely touchpoints alongside email.

EMAILS BUILT

A selection of the rebuilt flow emails, designed to reflect the Bedding Co. brand while driving measurable action at every touchpoint.

THE RESULTS

Converting far more efficiently: not just sending more

(Same 91-day window, compared year-on-year)

+165% total revenue

$43,893 → $116,358

+118% revenue per recipient

$2.99 → $6.53

+135% conversion rate

0.78% → 1.83%

−15% unsubscribe rate

1.45% → 1.24%, even as send volume scaled

Flow-by-flow highlights:

Welcome Series:

revenue nearly doubled ($34,801 → $69,479) on 12% fewer recipients — sharper targeting, stronger sequencing.

Abandoned Cart & Checkout:

revenue up from $8,920 → $13,428; past purchasers now convert at nearly 3x the rate of non-purchasers.

Post-Purchase Flow:

open rates climbed to 56.3%, turning the programme's strongest engagement window into real revenue.

Highlights from the newest flows:

$38,361 in net-new revenue generated within weeks of launch

Welcome Flow converting at 4.28%, with Email #1 alone converting at 16.5% and generating $32,498

Cart recovery revenue up 50% with 2.4x more recipients entering the flow

Long-term growth doesn't come from sending more emails — it comes from sending the right ones, to the right people, at exactly the right moment.

Ready to see results like this for your brand?

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